A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people...

Employees as Advertising

There’s an old adage about advertising that I still remember to this day: Probably half of the...

Gold is Not the Problem

As you know, we love the pawn industry. A few weeks ago, we presented and exhibited at the NPA...

eBay Announces Fall Marketing Campaign

eBay provided information about the key areas it will focus its marketing efforts on this fall,...

72 Present of Small Business Owners Feel Overwhelmed

Small business owners have too much to do in too little time. Not surprisingly, a majority of them...

A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the...

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Employees as Advertising

There’s an old adage about advertising that I still remember to this day: Probably half of the advertising dollars you spend are wasted...and you don’t know which half it is. So instead of frustrating myself more, I stopped advertising and focused on my employees. I...

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Gold is Not the Problem

As you know, we love the pawn industry. A few weeks ago, we presented and exhibited at the NPA Convention in Las Vegas I heard something very disturbing.  I must have heard at least 200 owners talk about how they are not making money the way they used to in this...

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eBay Announces Fall Marketing Campaign

eBay provided information about the key areas it will focus its marketing efforts on this fall, choosing to promote smartphones, fashion, Motors, and Halloween-related items. eBay advised sellers to ramp up their fourth-quarter selling by “prepping now, listing your...

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72 Present of Small Business Owners Feel Overwhelmed

Small business owners have too much to do in too little time. Not surprisingly, a majority of them (72 percent) feel overwhelmed by their roles and responsibilities. That’s according to a new survey by management consulting company The Alternative Board. Data from the...

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10 Tips for Building a Customer Focused Business

“Customer is King” has become a popular saying in business for good reason. Your customers ultimately make the determination about how successful your business becomes. So you need to keep your customers top of mind in every decision you make. For tips on keeping your...

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Firearm Acquisitions and Dispositions in PawnMaster

If you are a shop that deals in Firearms, you know how important it is to keep accurate records of the firearms that come in and out of your shop. This means anything and everything, up to and including the mistakes. The ATF understands that we’re all humans, we make...

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4 Reasons You Should be Using Text Messaging Right Now

Easily the most popular (and the most financially impactful) add-on feature with PawnMaster is the text messaging module.  The advent of texting in our society has made it ubiquitous; globally, it is the number one means of communication and recent studies show that...

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Is The Cash Handling at The POS Hurting Your Operations?

Recently, I was confronted with two events which provoked this entry. First, a potential client had told me that all the people who work at the POS stations are responsible for their cash drawer. “If they are short, it gets deducted from their pay.” He then boasted of...

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StoreFront: A Marketplace Software YOU Can’t Do Without

”I want more! More platforms, more channels, more tools.” I hear this on a daily basis and it is great to want to expand your business and get your products in front of the world. But, when I hear this comment with such enthusiasm, my reply is simple: “Do you have a...

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56 Words and Phrases That Make Prospects Want to Buy

If you've been in sales or marketing for any amount of time, you've likely heard the phrase "Sell the sizzle, not the steak." But what does it really mean? Here's an example of selling the steak vs. the sizzle:Steak: "This is a gadget. It contains feature X and...

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USPS Implementing New Automated Package Verification System

The USPS is implementing a new system that will change how shortpaid or overpaid mail is charged and handled. Previously, shortpaid pieces used to go through a cumbersome process by which they’d be returned to the sender, treated as dead mail if they had no return...

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