A Guide to Social Media Platforms for Brick-and-Mortar Stores (INFOGRAPHIC)

Customers research a business online before even setting a foot in the store. Maintaining a...
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5 Helpful Hints for Pawnbrokers – Volume 4

1. Use Facebook. If you don’t have a business page for your pawnshop, get one.  Use incentives in...
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eBay Welcomes Shopify Merchants with New Integration

eBay is making it easier for sellers with a Shopify-powered store to list on its marketplace....
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6 Cold Email Secrets Revealed

Email is perhaps the only relic of old-school internet marketing that still has legs. The numbers...
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5 Helpful Hints for Pawnbrokers – Volume 3

1. Audit your safe and firearms every month. Theft is an unfortunate reality in our business. Lots...
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The No. 1 Benefit Your Employees Want

With healthcare making headlines as politicians debate what to do about the Affordable Care Act, it may come as no surprise that the number-one employee benefit your employees want is health insurance.

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10 Examples of Great Integrated Marketing Campaigns

“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group. That means you can and should use social...

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Etsy names Josh Silverman as its new CEO

There’s been a shakeup in Etsy‘s leadership, with CEO Chad Dickerson and CTO John Allspaw departing. Josh Silverman, the former Skype and Evite CEO who joined Etsy’s board last fall, is taking over as CEO, while VP of Engineering Mike Brittain will serve as interim...

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A Synthetic Diamond Overgrowth on a Natural Diamond

Nitrogen is the most abundant defect in natural diamonds. It can be observed as single substitutional atoms or in aggregated forms. Boron, on the other hand, is a rare impurity in natural diamonds. It is very unusual to see both nitrogen and boron defects in a single...

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Small Businesses Big Winners in Proposed Trump Tax Cuts

Historic tax cuts for American small businesses could be just around the corner. In an announcement at the White House today, Treasury Secretary Steve Mnuchin unveiled proposed sweeping reforms to the tax code for all U.S. businesses. At the same time, President...

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$40 BILLION AT STAKE AS CONGRESS TAKES UP SWIPE FEES

Retailers and big banks are lining up for the beginning of a showdown on Capitol Hill this week as the House holds a hearing on legislation that would repeal debit card swipe fee reform that has saved merchants and their customers more than $40 billion over the past...

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What is an Integrated Marketing Campaign?

This second installment looks at how to take a step back and watch how these moving parts interact by looking at a few hypothetical campaigns that bridge the gap between cyberspace, print, radio and television.

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What Is Integrated Marketing?

At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.

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Understanding the Online Platform Economy

One of the major changes in the economy over the past two decades has been the rise of online platforms that facilitate peer-to-peer transactions. Instead of paying the owner of a parking garage to park your car or a hotel chain for a night’s stay, with these...

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Gold price on verge of breaking 6-year downtrend

While iron ore and copper prices were marked down sharply on Tuesday, gold managed to turn around a weak start to the day to eke out a slight gain by the end of regular trading. In brisk dealings on the Comex market in New York gold for delivery in June was exchanging...

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Blue HPHT Synthetic Diamond Over 10 Carats

In September 2016, GIA’s Hong Kong laboratory tested a 10.08 ct blue synthetic diamond grown by the high-pressure, high-temperature (HPHT) method. This was the largest HPHT synthetic diamond recorded to date. It was also the largest HPHT blue synthetic diamond GIA has...

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20 Ideas for Earth Day Promotions

Earth Day is just around the corner. And for businesses, the holiday offers some unique promotional opportunities. Whether you sell eco-friendly products in a retail setting or run a service-based business online, there are things you can do to promote your business...

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