Yikes! 97 Percent of Your Employees May Not be Able to Identify a Phishing Email (INFOGRAPHIC)

When you think of cyber attacks, you may imagine complex campaigns against major corporations and...
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Marketing Emails Sent at 4 p.m. have the Highest Open Rate

Planning to send your next marketing email? Consider sending it at 4 p.m. Turns out it’s the best...
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UPS Gives Sellers Tools for Managing Returns

UPS is giving online sellers tools for managing returns. UPS is the first logistics provider to...
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82 Percent of Users Want to Know Why Your Business App Is Requesting Personal Information

For mobile app users, security is top priority and this is something you need to know when...
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Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade

Moving into the future, businesses need expertise in an ever-increasing array of marketing...
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Etsy names Josh Silverman as its new CEO

There’s been a shakeup in Etsy‘s leadership, with CEO Chad Dickerson and CTO John Allspaw departing. Josh Silverman, the former Skype and Evite CEO who joined Etsy’s board last fall, is taking over as CEO, while VP of Engineering Mike Brittain will serve as interim...

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A Synthetic Diamond Overgrowth on a Natural Diamond

Nitrogen is the most abundant defect in natural diamonds. It can be observed as single substitutional atoms or in aggregated forms. Boron, on the other hand, is a rare impurity in natural diamonds. It is very unusual to see both nitrogen and boron defects in a single...

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Small Businesses Big Winners in Proposed Trump Tax Cuts

Historic tax cuts for American small businesses could be just around the corner. In an announcement at the White House today, Treasury Secretary Steve Mnuchin unveiled proposed sweeping reforms to the tax code for all U.S. businesses. At the same time, President...

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$40 BILLION AT STAKE AS CONGRESS TAKES UP SWIPE FEES

Retailers and big banks are lining up for the beginning of a showdown on Capitol Hill this week as the House holds a hearing on legislation that would repeal debit card swipe fee reform that has saved merchants and their customers more than $40 billion over the past...

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What is an Integrated Marketing Campaign?

This second installment looks at how to take a step back and watch how these moving parts interact by looking at a few hypothetical campaigns that bridge the gap between cyberspace, print, radio and television.

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What Is Integrated Marketing?

At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.

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Understanding the Online Platform Economy

One of the major changes in the economy over the past two decades has been the rise of online platforms that facilitate peer-to-peer transactions. Instead of paying the owner of a parking garage to park your car or a hotel chain for a night’s stay, with these...

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Gold price on verge of breaking 6-year downtrend

While iron ore and copper prices were marked down sharply on Tuesday, gold managed to turn around a weak start to the day to eke out a slight gain by the end of regular trading. In brisk dealings on the Comex market in New York gold for delivery in June was exchanging...

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Blue HPHT Synthetic Diamond Over 10 Carats

In September 2016, GIA’s Hong Kong laboratory tested a 10.08 ct blue synthetic diamond grown by the high-pressure, high-temperature (HPHT) method. This was the largest HPHT synthetic diamond recorded to date. It was also the largest HPHT blue synthetic diamond GIA has...

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20 Ideas for Earth Day Promotions

Earth Day is just around the corner. And for businesses, the holiday offers some unique promotional opportunities. Whether you sell eco-friendly products in a retail setting or run a service-based business online, there are things you can do to promote your business...

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Jade Report: Increased Mining Creates Large Stockpiles

The Chinese retail market has been cooling off, but jade mining in the Kachin province of Myanmar has been on the increase, causing a massive inventory buildup, according to a report by the Ash Center for Democratic Governance and Innovation of Harvard University. The...

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Synthetic Emeralds Grown by Richard Nacken in the Mid-1920s

The early technology for producing gem-quality synthetic emerald has long been a matter of speculation. In particular, the initial methods used for crystal growth by Interessen-Gemeinschaft Farbenindustrie Aktiengesellschaft, known as IG Farben, in Germany from 1935...

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