Instagram Removes Like Counts, How Should Marketers Adjust?

Instagram has a rollout program to measure what happens if they eliminate likes. It started in...

15 Scarcity Marketing Tactics That Will Boost Your Sales

What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular...

Cheat Sheet for Mastering Google My Business

According to a study from Go-Globe, 18 percent of local searches lead to a sale within one day....

Consultant Do’s and Don’ts

I have been in the IT field for over 25 years, and it is pretty common to be approached by...

Refining Matters: Focus on the Pawn Industry

As a strong supporter of the pawn industry, United is proud to be a member of various pawn...

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15 Scarcity Marketing Tactics That Will Boost Your Sales

15 Scarcity Marketing Tactics That Will Boost Your Sales

What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive...

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Cheat Sheet for Mastering Google My Business

Cheat Sheet for Mastering Google My Business

According to a study from Go-Globe, 18 percent of local searches lead to a sale within one day. And what do people normally use to search? That’s right — Google. So if you want people to find your local business in their searches, you need to make your business really...

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Consultant Do’s and Don’ts

Consultant Do’s and Don’ts

I have been in the IT field for over 25 years, and it is pretty common to be approached by consultants from every possible area. Social media has made it even more predominant. I came across this referenced article, and I couldn't help but share it since it really hit...

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Refining Matters: Focus on the Pawn Industry

Refining Matters: Focus on the Pawn Industry

As a strong supporter of the pawn industry, United is proud to be a member of various pawn organizations. We also participate in most tradeshows including Pawn Expo in Las Vegas, Dixie Pawn Convention, Midwest Pawn Convention, the CAPA Spring and Fall Conferences, TAP...

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Vanessa Gray named CFO for Data Age Business Systems

Vanessa Gray named CFO for Data Age Business Systems

Data Age Business Systems, the developer of PawnMaster, the industry-leading pawn management software, is proud to announce the appointment of Vanessa Gray to Chief Financial Officer (CFO). Vanessa’s extensive background in accounting, finance, management, and...

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“I Ask for A Truce”- Behind the Scenes of the NPA

“I Ask for A Truce”- Behind the Scenes of the NPA

What happens in Vegas stays in Vegas. This may be the case, but I have taken some thoughts and ideas back to sunny Florida with me. I’ve been to the NPA before as an active pawnbroker a few years back. Now returning as a sponsor/vendor, I have a much different outlook...

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10 Ways to Make Your Small Business Instagrammable

10 Ways to Make Your Small Business Instagrammable

Instagram can help you connect with new customers and promote your products and services. In fact, more than 60 percent of people said they use Instagram to find things that they want to purchase or obtain in real life. In some cases, you can do this without even...

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Turning One Sale into Another Part 2: Post Transaction

Turning One Sale into Another Part 2: Post Transaction

Post transactional touch-points are an opportunity for you to reach out to your customer after the sale was made to reengage them to come back. Customer interaction doesn’t stop once the customer has made the sale. There are still receipts, customer-friendly return...

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Turning One Sale into Another Part 1: Selling Process

Turning One Sale into Another Part 1: Selling Process

While eCommerce is steadily expanding, many businesses that aren’t solely eCommerce based have found a way to reinvent themselves in a manner that multiplies one sale into many more. It starts and ends with the customer experience.

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Social Media Do’s and Dont’s

Social Media Do’s and Dont’s

For several years our company, and more specifically myself, have taken to social media as a primary outlet. In an attempt to consistently improve, our social media is used as a way to connect with our customers.

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How Different Generations Search and Shop

How Different Generations Search and Shop

No two customers are alike—everyone has a different set of preferences, wants, or needs that can quickly change based on the customer’s situation or even the way the wind blows. Well, it can feel that fickle, but your customers are a little more predictable than you...

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Guest blog: Family Business – Generation to Generation

Guest blog: Family Business – Generation to Generation

Family businesses that manage to survive generation after generation leave not only a family legacy, but also the potential for tremendous wealth. For example, Walmart is presently the largest business in the world in terms of revenue, earning more than $500 billion...

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Search Giant Introduces New Google for Small Business Package

Search Giant Introduces New Google for Small Business Package

Google recently announced the launch of a new portal for small businesses to commemorate International Small Business Day on June 27, 2019. The new website provides resources along with product recommendations to teach you how you can improve your business. Called...

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State Internet Sales Tax Update

State Internet Sales Tax Update

A year ago, the Supreme Court ruled on the South Dakota v. Wayfair case and now state legislators are taking action on Internet sales tax to capitalize on this. The eBay government relations team has been actively engaged across the country as individual states have...

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