Retailers Will Close on Thanksgiving Spelling Good News for Small Business

Want some good news for the holidays? Small business owners should be happy to hear that many...

Guest blog: Tips on Testing Jewelry Scrap Part 1

There is a continuing evolution and sophistication regarding the types of jewelry alloys you will...

Dave Larson named Director of Client Development for Data Age

Data Age Business Systems, developer of PawnMaster, the industry-leading pawn management software,...

Refiners vs. Smelters: The Benefits of Using an ACTUAL Refiner

Do you know the difference between a Refiner and a Smelter or Buyer? If you don’t, you’re not...

Instagram Removes Like Counts, How Should Marketers Adjust?

Instagram has a rollout program to measure what happens if they eliminate likes. It started in...

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Guest blog: Tips on Testing Jewelry Scrap Part 1

Guest blog: Tips on Testing Jewelry Scrap Part 1

There is a continuing evolution and sophistication regarding the types of jewelry alloys you will encounter in your scrap buying. With higher metal prices, even legitimate manufacturers are trying to find ways to reduce their wholesale price of newly finished jewelry....

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Dave Larson named Director of Client Development for Data Age

Dave Larson named Director of Client Development for Data Age

Data Age Business Systems, developer of PawnMaster, the industry-leading pawn management software, is pleased to announce the onboarding of Dave Larson as Director of Client Development. Dave’s background in the collateral loan industry spans out more than 20 years....

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Refiners vs. Smelters: The Benefits of Using an ACTUAL Refiner

Refiners vs. Smelters: The Benefits of Using an ACTUAL Refiner

Do you know the difference between a Refiner and a Smelter or Buyer? If you don’t, you’re not alone. Many companies sell their gold to smelters or other middleman companies that call themselves refiners but are not ACTUAL refiners. “So what’s the difference?” A...

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15 Scarcity Marketing Tactics That Will Boost Your Sales

15 Scarcity Marketing Tactics That Will Boost Your Sales

What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive...

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Cheat Sheet for Mastering Google My Business

Cheat Sheet for Mastering Google My Business

According to a study from Go-Globe, 18 percent of local searches lead to a sale within one day. And what do people normally use to search? That’s right — Google. So if you want people to find your local business in their searches, you need to make your business really...

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Consultant Do’s and Don’ts

Consultant Do’s and Don’ts

I have been in the IT field for over 25 years, and it is pretty common to be approached by consultants from every possible area. Social media has made it even more predominant. I came across this referenced article, and I couldn't help but share it since it really hit...

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Refining Matters: Focus on the Pawn Industry

Refining Matters: Focus on the Pawn Industry

As a strong supporter of the pawn industry, United is proud to be a member of various pawn organizations. We also participate in most tradeshows including Pawn Expo in Las Vegas, Dixie Pawn Convention, Midwest Pawn Convention, the CAPA Spring and Fall Conferences, TAP...

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Vanessa Gray named CFO for Data Age Business Systems

Vanessa Gray named CFO for Data Age Business Systems

Data Age Business Systems, the developer of PawnMaster, the industry-leading pawn management software, is proud to announce the appointment of Vanessa Gray to Chief Financial Officer (CFO). Vanessa’s extensive background in accounting, finance, management, and...

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“I Ask for A Truce”- Behind the Scenes of the NPA

“I Ask for A Truce”- Behind the Scenes of the NPA

What happens in Vegas stays in Vegas. This may be the case, but I have taken some thoughts and ideas back to sunny Florida with me. I’ve been to the NPA before as an active pawnbroker a few years back. Now returning as a sponsor/vendor, I have a much different outlook...

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10 Ways to Make Your Small Business Instagrammable

10 Ways to Make Your Small Business Instagrammable

Instagram can help you connect with new customers and promote your products and services. In fact, more than 60 percent of people said they use Instagram to find things that they want to purchase or obtain in real life. In some cases, you can do this without even...

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Turning One Sale into Another Part 2: Post Transaction

Turning One Sale into Another Part 2: Post Transaction

Post transactional touch-points are an opportunity for you to reach out to your customer after the sale was made to reengage them to come back. Customer interaction doesn’t stop once the customer has made the sale. There are still receipts, customer-friendly return...

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Turning One Sale into Another Part 1: Selling Process

Turning One Sale into Another Part 1: Selling Process

While eCommerce is steadily expanding, many businesses that aren’t solely eCommerce based have found a way to reinvent themselves in a manner that multiplies one sale into many more. It starts and ends with the customer experience.

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Social Media Do’s and Dont’s

Social Media Do’s and Dont’s

For several years our company, and more specifically myself, have taken to social media as a primary outlet. In an attempt to consistently improve, our social media is used as a way to connect with our customers.

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How Different Generations Search and Shop

How Different Generations Search and Shop

No two customers are alike—everyone has a different set of preferences, wants, or needs that can quickly change based on the customer’s situation or even the way the wind blows. Well, it can feel that fickle, but your customers are a little more predictable than you...

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