10 Local Marketing Ideas You May Not Have Considered – Yet

Consider the fact that over half (58%) of senior marketers think local marketing is essential....

Customer Service: Serving the Under Served

As we enter the mid-year mark of 2019, so many people ask me, “How do you win and how do you have...

A Shout Out To Our Tech Support Team

I’ve had the pleasure of attending the 2019 Midwest Pawn Convention this past weekend, and I got...

Millennials… The next generation now

Millennial debt has crept up to over 1 trillion dollars and is growing steadily. Credit card debt...

8 Secrets of the World’s Best Marketers Revealed

The world of marketing has changed, and changed, and changed again during the fifteen years that...

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The Ins and Outs of the Diamond Recovery Process

The process of diamond and gemstone recovery from karat gold jewelry scrap is far more complex and time consuming than a direct melt and assay recovery. Jewelry that contains recoverable diamond and gemstone melee will always yield a much higher value, as long as the...

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Behind the Counter: Hire, Train, and Retain

Hiring new staff members for your store can be challenging; believe me, I know. But there's more to just bringing the right candidates into your shop, you need to know how to retain them while helping them to gain confidence in our fast-paced (and at times stressful)...

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Digital Marketing 101: What Small Businesses Need to Know

Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing...

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2019 Economic And Consumer Outlook

The overarching theme of retail consumers in 2019 is high expectations. Higher consumer confidence, higher wages, innovative startups and emerging technology all contribute to unrelentingly high standards. But, for all of those same reasons small businesses are in a...

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How We Reached 14,000 Local People for $3 on Facebook

Steven Sinatra is a second-generation pawnbroker who, along with his father, runs World Pawn Exchange in North Bend, Oregon, where he is GIA jewelry professional and managing partner. As someone who grew up during the technology boom of the mid-90s, Steven has a...

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Data Age eCommerce Clients Top $25 Million in Online Sales

Data Age Business Systems, the developers of PawnMaster, the industry-leading pawn shop management software, are excited to announce a landmark eCommerce occasion. Using the integrated eCommerce listing tool e4o, PawnMaster users have sold over twenty-five million...

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Why Text Messaging?

Text messaging – We all do it, multiple times a day, every day. There’s a reason text messaging is the number one form of mobile communication in the world. It’s fast, it’s easy, everyone does it. In fact, over 26 billion texts are sent each day in America alone. But...

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Redefining Cloud Technology: PawnMaster Ignite

For over 30 years, PawnMaster has been known for our world-class service in every aspect pertaining to supplying the collateral loan and buy/sell industry with state-of-the-art software. Whenever we roll out a new program, service, or support model, we do so with only...

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A Good First Impression

Here's something I learned early on in my sales career—first impressions matter! If there's one thing to always be mindful of, it’s to pay attention on how you're coming across to the people that you're communicating with. It's even more important when you're...

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How to Drive Traffic to Your Amazon Business with Instagram

Are you looking to give the presence of your Amazon store a jumpstart on social media? Are you tired of relying on Amazon search for new sales and want to establish a presence outside of the platform? Instagram is the perfect social media platform for eCommerce...

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