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The Hidden Mystery Behind Why 36% of Small Businesses STILL Don’t Have a Website
According to the SBA, of the 30 million businesses in the U.S., only 64% of small businesses have a website. This should not be a shocking statistic since there are so many owners that don’t know where to start and for many, it’s still is too hard or too expensive for...
4 visual merchandising tips for boosting sales, driving growth
As the shopping journey transitions online, visual merchandising becomes increasingly important for brick-and-mortar stores looking to compete in a digital world. Visual merchandising allows retailers to set themselves apart from their online counterparts, whether...
Invest In Your Business
According to an analysis by the Economic Policy Institute, the median working-age couple has only saved $5,000 for retirement, and 70% of couples have less than $50,000 saved. Considering retirement can last 30 years or more, having a solid savings plan is crucial to...
Keeping Up with the Competition Doesn’t Have to Be Hard, Read These 5 Tips
What challenges do you face running a small business? So you’ve owned your business for some time. And you may sometimes feel as if you are falling behind. But other companies make it look so easy, don’t they? Well, prepare for some good news. Don’t worry about...
Customer Service is Always a Safe Bet
Over the years, we have done all that we can to ensure success for not just our PawnMaster users, but non-PawnMaster members of the industry as well. About seven years ago, we reformatted our focus and really brought collaboration and education to the forefront. Since...
Thinking about Updating Your Business Website? Here are 5 Reasons You Should
If you’re a small business owner still shaky about investing in building a modern website, this one’s for you. There are at least a dozen reasons why any business, regardless of industry, needs a website. For starters, your customers are online. According to Internet...
Apply These 14 Expert Techniques to Make Your Job Postings Stand Out
The job hunt can seem like a never-ending stream of applications and interviews for candidates. And it can feel that way for the companies posting jobs too. AmdIn order to stand out from competitors, keep the job posting fresh for as long as possible and, ultimately,...
Writing an About Page for Your Business Doesn’t Have to Be Hard, Read These 4 Tips
Here’s a food for thought: as a modern, fairly tech-savvy small business owner, have you designed an amazing ‘About’ page that crisply conveys your brand’s message, inspires trust, and facilitates further action by the user? Probably not. Although the ‘About’ page is...
Leveraging For Success
Growing up in the 80s and being around pawn shops my entire life, I was surrounded by the stigma that the pawn world was ruled by men, and women-owned shops were very rare. Also prevalent was the mentality that the shop will just run and grow by itself. Many of the...
Data Age Business Systems Partners With Podium Customer Interaction Management
Data Age Business Systems, the developers of PawnMaster and Buy/Sell Plus, are proud to announce their partnership with Podium, the leading customer review management and interaction platform. Podium is used by over 30,000 businesses worldwide, and Data Age Business...
The Ins and Outs of the Diamond Recovery Process
The process of diamond and gemstone recovery from karat gold jewelry scrap is far more complex and time consuming than a direct melt and assay recovery. Jewelry that contains recoverable diamond and gemstone melee will always yield a much higher value, as long as the...
Behind the Counter: Hire, Train, and Retain
Hiring new staff members for your store can be challenging; believe me, I know. But there's more to just bringing the right candidates into your shop, you need to know how to retain them while helping them to gain confidence in our fast-paced (and at times stressful)...
Data Age Business Systems Assembles the Industry’s Largest .NET Team
For over 30 years, Data Age Business Systems, the developers of PawnMaster pawn management software, has been known as the leader in providing the collateral loan and second-hand industries with cutting-edge point-of-sale solutions. As these industries and the...
Digital Marketing 101: What Small Businesses Need to Know
Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing...
2019 Economic And Consumer Outlook
The overarching theme of retail consumers in 2019 is high expectations. Higher consumer confidence, higher wages, innovative startups and emerging technology all contribute to unrelentingly high standards. But, for all of those same reasons small businesses are in a...
The Greatest Customer Acquisition Tool in the History of Small Business is HERE—Are YOU Using It?
What do you use to search for the "best steakhouse” in town? Your phone. In fact, mobile searches for “best” have grown over 80 percent in the past 2 years. Everyone you know, including your potential pawn customers, have a smartphone in their pocket or purse. This...
Biz Smarts: Are you making your employees smaller than they are?
I took part in a working group discussion as part of Seth Godin’s recent altMBA course. One of the participants was the founder and owner of a successful and still rapidly growing skin care company — I’ll call her Jane. Jane said something that struck me. She realized...
How We Reached 14,000 Local People for $3 on Facebook
Steven Sinatra is a second-generation pawnbroker who, along with his father, runs World Pawn Exchange in North Bend, Oregon, where he is GIA jewelry professional and managing partner. As someone who grew up during the technology boom of the mid-90s, Steven has a...