by PawnMaster | Nov 5, 2018 | SOCIAL MEDIA, Social Media Marketing
More than 70 percent of small businesses plan on using social media for marketing this year, according to data from Infusionsoft. But not all of those businesses have an actual strategy. Posting content here and there isn’t going to be as effective as going in with a...
by PawnMaster | Nov 2, 2018 | Holiday Season, Holiday Selling, Holidays
The holiday outlook for retailers is merry and bright: The National Retail Federation expects holiday retail sales in November and December to increase between 4.3% and 4.8% over 2017, while Deloitte predicts growth of 5% to 5.6% compared to last year. What’s more,...
by PawnMaster | Oct 30, 2018 | Throwback Thursday
Is your small business capitalizing on the Throwback Thursday — aka #TBT — phenomenon? If not, it’s time to join in the race to post nostalgic content to reach out to and strike a chord with followers.
by PawnMaster | Oct 29, 2018 | Local Marketing, Sponsoring a Local Event
There are more ways than ever to market to your audience, but businesses are overlooking some of the strategies available to them. According to an infographic from Zipsprout, sponsoring an event is one of the channels most businesses have yet to try.
by PawnMaster | Oct 26, 2018 | Employee, employee compensation
According to my employees, I make crack dip. It’s really nothing crazy and I haven’t had a flavor that was ever considered disagreeable. My secret ingredient supplier is no longer around, so I have had to find alternate resources and blends, but without fail I’m still...
