by PawnMaster | Sep 17, 2019 | Scarcity Marketing
What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive...
by PawnMaster | Sep 10, 2019 | Google My Business
According to a study from Go-Globe, 18 percent of local searches lead to a sale within one day. And what do people normally use to search? That’s right — Google. So if you want people to find your local business in their searches, you need to make your business really...
by PawnMaster | Sep 5, 2019 | Consultant Do's and Don'ts
I have been in the IT field for over 25 years, and it is pretty common to be approached by consultants from every possible area. Social media has made it even more predominant. I came across this referenced article, and I couldn’t help but share it since it...
by PawnMaster | Sep 3, 2019 | Refining Views
As a strong supporter of the pawn industry, United is proud to be a member of various pawn organizations. We also participate in most tradeshows including Pawn Expo in Las Vegas, Dixie Pawn Convention, Midwest Pawn Convention, the CAPA Spring and Fall Conferences, TAP...
by PawnMaster | Aug 19, 2019 | Employee
Data Age Business Systems, the developer of PawnMaster, the industry-leading pawn management software, is proud to announce the appointment of Vanessa Gray to Chief Financial Officer (CFO). Vanessa’s extensive background in accounting, finance, management, and...
