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64 Percent of Customers Say Facebook Video Influenced Them to Buy (Infographic)

64 Percent of Customers Say Facebook Video Influenced Them to Buy (Infographic)

by PawnMaster | Jun 13, 2017 | Business, Business Success, In The News, Marketing, News, Online Marketing, Small Business

Is Facebook (NASDAQ:FB) video part of your digital marketing strategy? If not, it’s probably the best time to rethink your approach. New data reveals a large number of consumers (64 percent) say watching a marketing video on Facebook has influenced a purchase...
2017 Vegas Outlook:  Decent, But Cautious, Buying

2017 Vegas Outlook: Decent, But Cautious, Buying

by PawnMaster | Jun 12, 2017 | Diamonds, Gems, Gold & Jewelry, In The News, Jewelry

First quarter U.S. retail jewelry sales showed a slight increase, according to the U.S. Department of Commerce figures, though most gains appeared to be at the higher and lower ends. Larger U.S. jewelry chains, which generally serve the middle class market, are...
5 Creative Ways to Evaluate Social Media for Offline Businesses

5 Creative Ways to Evaluate Social Media for Offline Businesses

by PawnMaster | Jun 9, 2017 | Business, Business News, In The News, News, Small Business, SOCIAL MEDIA

Social Media has become a worldwide phenomenon. The growth in usage statistics is staggering across the numerous platforms that make up this online world. In 2016 alone the number of social media users rose by 176 million bringing the total number of active social...
EBay Paints Itself as Colorful Contrast to Amazon

EBay Paints Itself as Colorful Contrast to Amazon

by PawnMaster | Jun 8, 2017 | ebay, ecommerce, In The News, Industry, Marketing, Online Marketing, Online Selling

EBay is going hard after Amazon by showing its true colors. The San Jose, Calif.-based retail marketplace is airing a 60-second spot Sunday to begin a campaign themed “Fill Your Cart With Color,” the first work from 72andSunny since eBay named the shop its...
How These 8 Approaches Can Reduce Your Shipping Cost

How These 8 Approaches Can Reduce Your Shipping Cost

by PawnMaster | Jun 7, 2017 | BE ON THE LOOKOUT, Did You Know, In The News, News, Shipping Cost, Small Business

Like most entrepreneurs, I’m constantly looking for ways to make my companies run more profitably, and I try to leave no stone unturned. I discovered a few years ago that I hadn’t really paid much attention to shipping costs — both for goods I order in and for...
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