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What Is Integrated Marketing?

What Is Integrated Marketing?

by PawnMaster | Apr 25, 2017 | Business News, Business Success, In The News, Marketing, Small Business, Small Business Trends

At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.
Understanding the Online Platform Economy

Understanding the Online Platform Economy

by PawnMaster | Apr 24, 2017 | Amazon, Business, Business News, Craigslist, ebay, ecommerce, In The News, Online economy

One of the major changes in the economy over the past two decades has been the rise of online platforms that facilitate peer-to-peer transactions. Instead of paying the owner of a parking garage to park your car or a hotel chain for a night’s stay, with these...
20 Ideas for Earth Day Promotions

20 Ideas for Earth Day Promotions

by PawnMaster | Apr 17, 2017 | Business News, Fun, In The News, Marketing, Small Business, Small Business Trends, SOCIAL MEDIA

Earth Day is just around the corner. And for businesses, the holiday offers some unique promotional opportunities. Whether you sell eco-friendly products in a retail setting or run a service-based business online, there are things you can do to promote your business...
Pawnbrokers Report Decrease in Retail Sales as Online Competition Grows and Buying Trends Shift

Pawnbrokers Report Decrease in Retail Sales as Online Competition Grows and Buying Trends Shift

by PawnMaster | Apr 14, 2017 | BE ON THE LOOKOUT, Business News, Did You Know, In The News, Industry, Retail, Small Business

The National Pawnbrokers Association (NPA) announced today the results of the NPA 2016 Trend Survey. The survey, which was conducted in early 2017, focuses on industry trends as reported by pawnbroker members of the NPA for the 2016 calendar year. One notable survey...
What Do Small Business Owners Need to Know About the Internet Privacy Repeal?

What Do Small Business Owners Need to Know About the Internet Privacy Repeal?

by PawnMaster | Apr 10, 2017 | Business News, In The News, Laws, Security, Small Business

The House has voted to block Obama Era online privacy regulations for Internet use. The legislation has been sent to President Donald Trump for his signature. That leaves the security of small businesses’ online data in a state of limbo where sharing information and...
5 Tips to Choose a Customer Loyalty Program for Small Businesses

5 Tips to Choose a Customer Loyalty Program for Small Businesses

by PawnMaster | Apr 3, 2017 | Business News, Business Success, customer loyalty, Did You Know, In The News, Small Business, Small Business Trends

Based on the interview and other ideas, we’ve come up with five tips for what to look for when you choose a customer loyalty program. Some of the tips apply as well to choosing a gift card program.  Look for these attributes when choosing a loyalty program and/or a...
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