by PawnMaster | May 10, 2017 | Business, Business Success, Employee, In The News, Small Business
With healthcare making headlines as politicians debate what to do about the Affordable Care Act, it may come as no surprise that the number-one employee benefit your employees want is health insurance.
by PawnMaster | May 9, 2017 | Business Success, In The News, Marketing, Online Marketing, Small Business, SOCIAL MEDIA
“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group. That means you can and should use social...
by PawnMaster | May 1, 2017 | Business, Business Success, In The News, Marketing, Small Business, SMS, Text Messaging, Texting
Businesses often spend a fortune on digital marketing initiatives, but miss out on a simple-yet-effective channel: text marketing. A powerful and cost-effective tool, texting can provide more bang for your promotional buck if you use it properly. UK-based text...
by PawnMaster | Apr 26, 2017 | Business Success, In The News, Marketing, Small Business, Small Business Trends
This second installment looks at how to take a step back and watch how these moving parts interact by looking at a few hypothetical campaigns that bridge the gap between cyberspace, print, radio and television.
by PawnMaster | Apr 25, 2017 | Business News, Business Success, In The News, Marketing, Small Business, Small Business Trends
At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.
by PawnMaster | Apr 4, 2017 | Business Success, In The News, Small Business, Small Business Trends, SOCIAL MEDIA
Social media offers a wealth of opportunities for main street store owners. By engaging with existing customers and reaching out to new ones, a small business can significantly enhance and promote its brand and ultimately improve its bottom line by utilizing and...
