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4 Email Tactics to Foster Ecommerce Prospects

by Data Age | Jan 16, 2015 | Competitive Advantage, Industry, Marketing, Software, Technology

Lead nurturing is a business-to-business marketing process to optimize a series of communications with a lead or prospect, to increase sales. The strategy for a successful B2B lead nurturing program can be modified and applied to ecommerce email...

NPA Chief Executive responds to Unbolted challenge

by Data Age | Jan 6, 2015 | BE ON THE LOOKOUT, Business, Competitive Advantage, World

The National Pawnbrokers Association’s chief executive officer Ray Perry has written toProfessional Jeweller in response to the claims made by credit and lending start-up company Unbolted in a recent articles published on our website.  IMG Source: NPA...
Evaluating The PayPal Spinoff

Evaluating The PayPal Spinoff

by Data Age | Dec 23, 2014 | BE ON THE LOOKOUT, Business, Competitive Advantage, Customer Service, Marketing

Summary PayPal holds more growth potential than the marketplace side of eBay. PayPal could see major growth if it gets access to upward trends in mobile payments and other emerging markets. PayPal will be challenged by Apple Pay and Google Wallet in mobile and will...
FOCUS: How pawnbroking is targeting new audiences

FOCUS: How pawnbroking is targeting new audiences

by Data Age | Nov 24, 2014 | Business, Competitive Advantage, Marketing, News, Technology, TV, YouTube

NPA chief executive Ray Perry tells Professional Jeweller: “Pawnbrokers have realized that they need to promote themselves, so the NPA has been much more proactive, engaging with TV, radio and the press to create awareness. Our research recently indicated that there...

Send Texts, Increase Revenue by more than 4% this Thanksgiving!

by Data Age | Nov 21, 2014 | Competitive Advantage, Marketing, Tech, Technology

Holiday Sales Expected To Increase Through Text-Messaging Marketing According to the National Retail Federation, retailers can expect to see a boost in holiday sales this November and December. Expected sales to increase up to 4.1% in comparison to last years 3.1% ....

Underbanked Women Launching Mobile Money Revolution

by Data Age | Nov 18, 2014 | BE ON THE LOOKOUT, Business, Competitive Advantage, News, underbanked

Married women account for almost half of the American households that don’t have a bank account at an insured institution....
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