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97% of Customers Read Online Reviews, Survey Says

97% of Customers Read Online Reviews, Survey Says

by PawnMaster | Nov 14, 2017 | Customer Experience, Customer Focus, Customer Reviews

Would you reconsider your attitude on consumer reviews if 97 percent of customers said they had read reviews for local businesses in 2017? Well, that is one of the findings of BrightLocal’s 2017 Local Consumer Review Survey. For small businesses, the gain or loss of...
These 6 Things Will Improve Your Retail Customer Experience

These 6 Things Will Improve Your Retail Customer Experience

by PawnMaster | Oct 11, 2017 | Customer Experience, Customer Focus, Customer Focused Business, Retail

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...
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