by PawnMaster | Aug 25, 2017 | Did You Know, ecommerce, Online Selling, Pawn Shop Online, Storefront
”I want more! More platforms, more channels, more tools.” I hear this on a daily basis and it is great to want to expand your business and get your products in front of the world. But, when I hear this comment with such enthusiasm, my reply is simple: “Do you have a...
by PawnMaster | Aug 3, 2017 | Competitive Advantage, Did You Know, Firearms, Helpful Hints, Industry, Small Business
1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer. It costs next to nothing, creates an avenue for discussion...
by PawnMaster | Aug 2, 2017 | Did You Know, Human Interest, In The News
If you’ve driven past 8818 Melrose in the past week or so, you might’ve wondered, “Has that pawn shop always been there?” The yellow exterior looks freshly-painted, but three of the letters that spell out “Silver & Gold” look like they’ve fallen off and been...
by PawnMaster | Jul 24, 2017 | Did You Know, In The News, Industry, New to the Industry
For a busy pawnshop, the speed at the counter directly translates to dollars earned. Customers expect to walk in with an item of value and walk out with cash in the absolute minimum amount of time. The faster the shop can write loans, take payments and make sales, the...
by PawnMaster | Jul 17, 2017 | Did You Know, Helpful Hints, In The News, Industry, Small Business
1. Use Facebook. If you don’t have a business page for your pawnshop, get one. Use incentives in the store to generate “followers” on your page (i.e. give a free DVD for a follow). Post everything you can in the Facebook Marketplace. Use the “boost” feature on...
by PawnMaster | Jul 10, 2017 | BE ON THE LOOKOUT, Business, Business Success, Did You Know, Helpful Hints, Industry, Small Business
1. Manager’s circle. An imaginary circle, usually in front of the counter where the manager stands. This way he/she can greet each customer and then discover the true intent of their visit. The manager acts as a facilitator for transactions, comedian, entertainer,...
