Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade

by PawnMaster | Aug 10, 2017 | Business News, Business Success, Digital Marketing, Email Marketing, Marketing, Online Marketing

Moving into the future, businesses need expertise in an ever-increasing array of marketing tools: email marketing, social media marketing, Google Ads, blogging, growth hacking, lead generation, SEO, SEM, etc. Understanding which tools and strategies to use to achieve...

A Guide to Social Media Platforms for Brick-and-Mortar Stores (INFOGRAPHIC)

by PawnMaster | Jul 19, 2017 | In The News, Marketing, Online Marketing, Small Business, SOCIAL MEDIA

Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty. But brick and mortar...

6 Cold Email Secrets Revealed

by PawnMaster | Jul 13, 2017 | Email Marketing, In The News, Marketing, News, Small Business

Email is perhaps the only relic of old-school internet marketing that still has legs. The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those...

Reputation Marketing: Answers to Common Online Review Questions

by PawnMaster | Jul 7, 2017 | Business News, Business Success, In The News, Marketing, reputation, reputation marketing

Reputation marketing and online reviews are taking the business world – and digital marketing industry — by storm. Ever since Amazon first began allowing people to leave reviews (good AND bad ones) on their site, consumers have turned to online reviews to make...

64 Percent of Customers Say Facebook Video Influenced Them to Buy (Infographic)

by PawnMaster | Jun 13, 2017 | Business, Business Success, In The News, Marketing, News, Online Marketing, Small Business

Is Facebook (NASDAQ:FB) video part of your digital marketing strategy? If not, it’s probably the best time to rethink your approach. New data reveals a large number of consumers (64 percent) say watching a marketing video on Facebook has influenced a purchase...

EBay Paints Itself as Colorful Contrast to Amazon

by PawnMaster | Jun 8, 2017 | ebay, ecommerce, In The News, Industry, Marketing, Online Marketing, Online Selling

EBay is going hard after Amazon by showing its true colors. The San Jose, Calif.-based retail marketplace is airing a 60-second spot Sunday to begin a campaign themed “Fill Your Cart With Color,” the first work from 72andSunny since eBay named the shop its...