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A Guide to Social Media Platforms for Brick-and-Mortar Stores (INFOGRAPHIC)

A Guide to Social Media Platforms for Brick-and-Mortar Stores (INFOGRAPHIC)

by PawnMaster | Jul 19, 2017 | In The News, Marketing, Online Marketing, Small Business, SOCIAL MEDIA

Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty. But brick and mortar...
64 Percent of Customers Say Facebook Video Influenced Them to Buy (Infographic)

64 Percent of Customers Say Facebook Video Influenced Them to Buy (Infographic)

by PawnMaster | Jun 13, 2017 | Business, Business Success, In The News, Marketing, News, Online Marketing, Small Business

Is Facebook (NASDAQ:FB) video part of your digital marketing strategy? If not, it’s probably the best time to rethink your approach. New data reveals a large number of consumers (64 percent) say watching a marketing video on Facebook has influenced a purchase...
EBay Paints Itself as Colorful Contrast to Amazon

EBay Paints Itself as Colorful Contrast to Amazon

by PawnMaster | Jun 8, 2017 | ebay, ecommerce, In The News, Industry, Marketing, Online Marketing, Online Selling

EBay is going hard after Amazon by showing its true colors. The San Jose, Calif.-based retail marketplace is airing a 60-second spot Sunday to begin a campaign themed “Fill Your Cart With Color,” the first work from 72andSunny since eBay named the shop its...
10 Examples of Great Integrated Marketing Campaigns

10 Examples of Great Integrated Marketing Campaigns

by PawnMaster | May 9, 2017 | Business Success, In The News, Marketing, Online Marketing, Small Business, SOCIAL MEDIA

“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group. That means you can and should use social...
PPC Pitfalls to Avoid as a Small Business Owner

PPC Pitfalls to Avoid as a Small Business Owner

by PawnMaster | Mar 31, 2017 | Business Success, In The News, Marketing, Online Marketing, PPC

Online advertising has given businesses of all sizes a chance to compete in the market. Before this tech time, only businesses with big budgets were able to advertise. Small businesses can now promote their products or services with just a small budget, and they are...
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