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20 Ideas for Earth Day Promotions

20 Ideas for Earth Day Promotions

by PawnMaster | Apr 17, 2017 | Business News, Fun, In The News, Marketing, Small Business, Small Business Trends, SOCIAL MEDIA

Earth Day is just around the corner. And for businesses, the holiday offers some unique promotional opportunities. Whether you sell eco-friendly products in a retail setting or run a service-based business online, there are things you can do to promote your business...
10 Hot Trends on Social Media Right Now for Main Street Store Owners

10 Hot Trends on Social Media Right Now for Main Street Store Owners

by PawnMaster | Apr 4, 2017 | Business Success, In The News, Small Business, Small Business Trends, SOCIAL MEDIA

Social media offers a wealth of opportunities for main street store owners. By engaging with existing customers and reaching out to new ones, a small business can significantly enhance and promote its brand and ultimately improve its bottom line by utilizing and...
5 Tips to Choose a Customer Loyalty Program for Small Businesses

5 Tips to Choose a Customer Loyalty Program for Small Businesses

by PawnMaster | Apr 3, 2017 | Business News, Business Success, customer loyalty, Did You Know, In The News, Small Business, Small Business Trends

Based on the interview and other ideas, we’ve come up with five tips for what to look for when you choose a customer loyalty program. Some of the tips apply as well to choosing a gift card program.  Look for these attributes when choosing a loyalty program and/or a...
How to Deal With High Turnover at Your Store

How to Deal With High Turnover at Your Store

by PawnMaster | Mar 28, 2017 | BE ON THE LOOKOUT, Business Success, In The News, Retail, Small Business, Small Business Trends

Turnover is part of life in retailing. After all, this industry tends to attract young employees, part-time workers and others who may see retail as a stepping stone rather than a career path. Still, when turnover is higher than usual, it can leave you struggling. If...
6 Features of Effective Loyalty Programs

6 Features of Effective Loyalty Programs

by PawnMaster | Mar 23, 2017 | Business, Business Success, Did You Know, In The News, Small Business, Small Business Trends

Are you getting the most from your retail loyalty program? Or are you considering implementing a loyalty program and wondering if it’s worthwhile? A study by Accenture polled more than 25,000 consumers and unearthed some insights about what loyalty programs actually...
7 Questions to Ask When Brainstorming Content Ideas for Marketing

7 Questions to Ask When Brainstorming Content Ideas for Marketing

by | Mar 10, 2017 | Business Success, In The News, Marketing, Small Business, Small Business Trends

One of the requirements for a sustainable content marketing campaign is the aptitude for generating topic ideas. It may sound easy, but at some point, you’ll realize that this can be harder than producing the content itself — whether it’s a blog post, podcast or any...
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