10 Expert Tips for Using Social Media as a Public Relations Tool

by PawnMaster | May 8, 2018 | Public Relations Tool, Small Business, Small Business Trends, SOCIAL MEDIA

A good small business marketing strategy often includes a number of different components. Public relations, social media, email marketing, blogging and online ads may all factor into the mix in some form. But in some cases, those different categories tend to overlap....

4 out of 5 Small Business Owners Say Print Materials Help Them Stand Out

by PawnMaster | May 3, 2018 | Small Business, small business marketing, Small Business Trends

There is something to be said for the impact of print on paper — even in this digital age. According to a new survey by FedEx (NYSE: FDX) Office, professional printing services have helped four out of five small business owners stand out from the competition. Even...

10 Reasons Writing Things Down Leads to Small Business Success

by PawnMaster | May 2, 2018 | business leader, Business Success, Small Business, small business owner, Small Business Trends

As the business world gets more technologically advanced, fewer and fewer entrepreneurs are taking the time to write things out by hand — to-do lists, reminders, communications with team members and clients have all been digitized. However, some top CEOs still swear...

4 Mistakes to Avoid which are Hurting your Small Business

by PawnMaster | Apr 13, 2018 | Small Business, small business owner, Small Business Trends

Most individuals interested in starting a small business are not interested in putting in all the necessary efforts because they want to be their own boss. In the beginning, all business owners work hard. They pay special attention to the requirements of customers and...

10 Very Simple Things You Can Do to Handle Shipping Rate Increases at Your Small Business

by PawnMaster | Jan 29, 2018 | Shipping, Shipping Cost, Small Business, Small Business Trends

Small businesses in general and retailers particularly are facing shipping rate increases that can affect their bottom lines. Small Business Trends spoke with Chris Giles, Vice President of Global Product Management, at Pitney Bowes. He provided 10 ways a small...

Apply These 5 Tecniques to Reverse Poor Productivity Over the Holidays

by PawnMaster | Dec 21, 2017 | Employee, Employee Productivity, Holiday Productivity, Productivity, Small Business

The holiday season can be a distracting and unproductive time for small businesses. So much so in fact, that a whopping two thirds of workers admit to being less productive during December. Naturally, it’s within every small businesses’ interest to stay productive...