5 Helpful Hints for Pawnbrokers – Volume 5

by PawnMaster | Aug 3, 2017 | Competitive Advantage, Did You Know, Firearms, Helpful Hints, Industry, Small Business

1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer.  It costs next to nothing, creates an avenue for discussion...

A Guide to Social Media Platforms for Brick-and-Mortar Stores (INFOGRAPHIC)

by PawnMaster | Jul 19, 2017 | In The News, Marketing, Online Marketing, Small Business, SOCIAL MEDIA

Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty. But brick and mortar...

5 Helpful Hints for Pawnbrokers – Volume 4

by PawnMaster | Jul 17, 2017 | Did You Know, Helpful Hints, In The News, Industry, Small Business

1. Use Facebook. If you don’t have a business page for your pawnshop, get one.  Use incentives in the store to generate “followers” on your page (i.e. give a free DVD for a follow).  Post everything you can in the Facebook Marketplace.  Use the “boost” feature on...

6 Cold Email Secrets Revealed

by PawnMaster | Jul 13, 2017 | Email Marketing, In The News, Marketing, News, Small Business

Email is perhaps the only relic of old-school internet marketing that still has legs. The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those...

5 Helpful Hints for Pawnbrokers – Volume 3

by PawnMaster | Jul 12, 2017 | Business, Business Success, Helpful Hints, In The News, Industry, Small Business

1. Audit your safe and firearms every month. Theft is an unfortunate reality in our business. Lots of cash, jewelry and firearms creates lots of theft opportunities. Create a regular but random schedule to verify jewelry loans/layaways (you should open a few envelopes...

5 Signs You Need to Reconsider Your Sole Proprietor Status

by PawnMaster | Jul 11, 2017 | Business Licensing, Business News, Business Success, In The News, Small Business

Although the simplicity and affordability of running a business as a sole proprietorship may have attractive perks, there are reasons why you might benefit from forming an LLC (limited liability company) or corporation instead.