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Fluff or Substance; Which One Do You Want from Your Vendor?

Fluff or Substance; Which One Do You Want from Your Vendor?

by PawnMaster | Dec 18, 2017 | buzz words, buzzwords

When it comes down to your business, the answer to this question should be crystal clear. You rely on your vendor to help you operate your business on a day-to-day basis, during business hours and beyond. There should is no room for fluff when it comes to your...
The Secret Sauce to Beating Your Competition with Reviews

The Secret Sauce to Beating Your Competition with Reviews

by PawnMaster | Dec 14, 2017 | Online Marketing, Online Reviews, Reviews

It’s been reported that for every star a business gets, it will see an increase of approximately 5-9% in business revenue. So if an increase like that sounds good to you, start paying attention to those reviews. What would be the benefit of a 5-9% increase in your...
89% Percent of Women, 79% of Men Will Shop In-Store This Year, Study Says

89% Percent of Women, 79% of Men Will Shop In-Store This Year, Study Says

by PawnMaster | Dec 13, 2017 | Retail, retail holidays, Retail Sales

The news about the “Retail Apocalypse” is not encouraging, but Fundera has released a new infographic that should give retailers hope. Titled “Retail’s Not Dead,” the report on which the infographic is based says 89 percent of women and 79 percent of men intend to...
Simple Holiday Ideas to Increase Foot Traffic

Simple Holiday Ideas to Increase Foot Traffic

by PawnMaster | Dec 8, 2017 | Holiday Season, Holidays, Human Interest, In The News, Small Business, small business marketing

Sometimes the best way to draw shoppers in can be with the simplest events or decorations. Your holiday ideas don’t have to cost a lot of money to build store traffic. Here are a few ideas to gain a little extra foot traffic
Attracting Gen Z Shoppers Doesn’t Have to Be Hard: 7 Tips You Should Know

Attracting Gen Z Shoppers Doesn’t Have to Be Hard: 7 Tips You Should Know

by PawnMaster | Dec 4, 2017 | Gen Z, Industry, Online economy, Online Marketing, Small Business

I’ve written quite a bit on Small Business Trends about Generation Z, including the best ways to market to Gen Z shoppers, the one thing Generation Z really wants and six ways to get Generation Z into your store. But with the holiday shopping season in full swing,...
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