by PawnMaster | Aug 24, 2017 | Business, Business Success, Selling, Small Business, Words and Phrases
If you’ve been in sales or marketing for any amount of time, you’ve likely heard the phrase “Sell the sizzle, not the steak.” But what does it really mean? Here’s an example of selling the steak vs. the sizzle:Steak: “This is a...
by PawnMaster | Aug 23, 2017 | Business, Business Success, Impulse Buying, Retail
Are you ignoring a potentially profitable type of product in your retail store? I’m talking about impulse buying. More than three-fourths of Americans have made an impulse buy in the past three months; of those, more than half have spent over $100 on an impulse buy,...
by PawnMaster | Aug 22, 2017 | Automated Package Verification System, postage
The USPS is implementing a new system that will change how shortpaid or overpaid mail is charged and handled. Previously, shortpaid pieces used to go through a cumbersome process by which they’d be returned to the sender, treated as dead mail if they had no return...
by PawnMaster | Aug 18, 2017 | In The News, News, Phishing, Phishing Attacks, Security, Small Business
When you think of cyber attacks, you may imagine complex campaigns against major corporations and governments. The reality, however, is far more common and serious – especially for small businesses.
by PawnMaster | Aug 16, 2017 | Email Marketing, Marketing, Small Business
Planning to send your next marketing email? Consider sending it at 4 p.m. Turns out it’s the best time to get a response from your target audience. This interesting insight comes from a new study by email marketing software provider, GetResponse.
