by PawnMaster | Jul 26, 2017 | ecommerce, In The News, Industry, Online Selling
E-foro, our multi-platform e-commerce tool is gaining a lot of momentum in the PawnMaster network. This easy-to-use product in concert with our newest Storefront product is providing huge returns and light speed ROI for the PawnMaster community. With no...
by PawnMaster | Jul 24, 2017 | Did You Know, In The News, Industry, New to the Industry
For a busy pawnshop, the speed at the counter directly translates to dollars earned. Customers expect to walk in with an item of value and walk out with cash in the absolute minimum amount of time. The faster the shop can write loans, take payments and make sales, the...
by PawnMaster | Jul 19, 2017 | In The News, Marketing, Online Marketing, Small Business, SOCIAL MEDIA
Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty. But brick and mortar...
by PawnMaster | Jul 17, 2017 | Did You Know, Helpful Hints, In The News, Industry, Small Business
1. Use Facebook. If you don’t have a business page for your pawnshop, get one. Use incentives in the store to generate “followers” on your page (i.e. give a free DVD for a follow). Post everything you can in the Facebook Marketplace. Use the “boost” feature on...
by PawnMaster | Jul 13, 2017 | Email Marketing, In The News, Marketing, News, Small Business
Email is perhaps the only relic of old-school internet marketing that still has legs. The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those...
