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6 smart e-commerce lessons to boost local business
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
1 in 5 Businesses Will Abandon Their Mobile App by 2019
Businesses big and small often struggle to find a useful purpose for their mobile apps. This is especially frustrating because developing and updating an app so it remains at least somewhat functional requires more than a nominal investment. Well, it appears that...
Filling the Knowledge Gap
I believe the Pawnbroker Development program is important because there is so much, as a pawnbroker, that you need to learn and understand. From being out on the location what you understand is that there is a big knowledge gap, from the way business used to be as a...
10 Tech-Centric Methods for Growing Your Business
You already know that technology can have a major impact on your business. But it’s finding the right technology to use that’s the real trick. For that, it can help to get some expertise from other successful business owners. Here’s what some members of the online...
50 Random Acts of Kindness Your Customers Will Love
Want to improve your community and help your business at the same time? You can accomplish both of those things and more through random acts of kindness. It might not seem like these simple acts should be at the top of your priority list. But being helpful and kind...
5 Ways Your Business Can Use Snapchat
Just like Twitter or Facebook were when they first came out, Snapchat still seems foreign and new to most businesses. However, even though its focus is on sending photo and video messages one at a time (which also expire after a time period you set), it can be...
What Americans spend on an engagement ring in each state, ranked from lowest to highest
Americans on average spend $6,351 on an engagement ring, according to The Knot's 2017 Real Weddings Study. We asked the sales team at Ritani, an online diamond retailer that specializes in engagement rings, to dive deeper into the statistics and find the average price...
Why Rewarding Your Followers On Twitter Is A Great Marketing Idea
There’s no particular formula or recipe on how to successfully promote your brand on Twitter or social media in general. There are all sorts of effective moves and strategies you can employ, and which one you will choose depends on the type of your industry, your...
Getting Started with eCommerce
The biggest thing we run into is clients who want to get online and sell their items, they don’t know where to start. The answer is simple; I would seek some professional advice of people within the industry.
The Attractive Pawn Shop – Retaining Employees
One of the emerging issues pawnshops in the 21st century will confront is the acquisition and retention of motivated hourly employees. Obviously, there are several institutional avenues one can follow such as Craigslist, want ads and/or online services such as...
How to create content to support local SEO and rock the rankings
The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which...
eBay Signs Deal with Adyen to Launch New Payment Processing Service
In a move to manage payment flow and simplify the end-to-end experience for sellers and buyers, eBay has signed an agreement with the leading global payments processor Adyen. By intermediating payments on its Marketplace platform, eBay (NASDAQ: EBAY) intends to...
Follow These 20 Tips to Improve Fire Prevention for Your Small Business
The National Fire Protection Association (NFPA) reports there are an average of well over 3,000 fires in office properties yearly. They cause death and injury and $ 112 million in property damage. Knowing how to prevent fires at your small business is invaluable.
Customer loyalty: A key ingredient for successful local search results
Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know about already. If they were a regular or loyal customer, they wouldn’t need to search.
Looking to Grow Your Pawn Shop?
If you’re looking to grow, I think the most important thing you need to do is have a plan. Why do you believe that second location you’re going to open or buy is going to be more successful, or as successful as the first one? You need to have a plan to do that. More...
10 Very Simple Things You Can Do to Handle Shipping Rate Increases at Your Small Business
Small businesses in general and retailers particularly are facing shipping rate increases that can affect their bottom lines. Small Business Trends spoke with Chris Giles, Vice President of Global Product Management, at Pitney Bowes. He provided 10 ways a small...
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.