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Refining Views – The Market
Nobody knows what the markets are going to do. They’re like an elevator; the markets are going to go up, and they’re going to go down. I keep an eye on it every day. I watch CNBC, I look at KITCO and Bullion Desk, I talk to fellow coin guys and jewelers and...
14 Ways to Boost Employee Morale
We’ve all been there: A project or task doesn’t go the way you thought it would. This can affect not only the business result, but also employee morale. So how do you pick up the pieces? We asked members of the Young Entrepreneur Council (YEC), an organization...
Google Changes Coming in October 2017
Why is Google Doing it? This is an attempt to push more folks to upgrade their websites to allow for a secure browser connection and greater online safety for all. Savvy online shoppers know to look for a secure link before entering their credit card number. A...
A 10 Step Facebook Marketing Strategy
There are 2 billion people connecting on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the...
Employees as Advertising
There’s an old adage about advertising that I still remember to this day: Probably half of the advertising dollars you spend are wasted...and you don’t know which half it is. So instead of frustrating myself more, I stopped advertising and focused on my employees. I...
Gold is Not the Problem
As you know, we love the pawn industry. A few weeks ago, we presented and exhibited at the NPA Convention in Las Vegas I heard something very disturbing. I must have heard at least 200 owners talk about how they are not making money the way they used to in this...
eBay Announces Fall Marketing Campaign
eBay provided information about the key areas it will focus its marketing efforts on this fall, choosing to promote smartphones, fashion, Motors, and Halloween-related items. eBay advised sellers to ramp up their fourth-quarter selling by “prepping now, listing your...
72 Present of Small Business Owners Feel Overwhelmed
Small business owners have too much to do in too little time. Not surprisingly, a majority of them (72 percent) feel overwhelmed by their roles and responsibilities. That’s according to a new survey by management consulting company The Alternative Board. Data from the...
17 Percent of Small Business Employees Never Get Workplace Safety Training
Your employees consider their safety at work a top priority. And they want to know that you’re taking it seriously, too. But a new survey from small business insurer Employers finds that a surprising number of small business employees never get any workplace safety...
Master the Art of Digital Marketing for Your Small Business with These 3 Crucial Tips
Over the past few years, digital marketing has become a major priority for many small businesses. Previously a “nice to have”, digital marketing is now a “must have”. The proliferation of social media and online services like Google into our daily lives means that the...
10 Tips for Building a Customer Focused Business
“Customer is King” has become a popular saying in business for good reason. Your customers ultimately make the determination about how successful your business becomes. So you need to keep your customers top of mind in every decision you make. For tips on keeping your...
25 Employee Appreciation Ideas Perfect for Small Business Owners
According to data compiled by Socialcast, 85 percent of workers like having their efforts recognized at work. But more than half feel like they’re not receiving enough recognition.
Firearm Acquisitions and Dispositions in PawnMaster
If you are a shop that deals in Firearms, you know how important it is to keep accurate records of the firearms that come in and out of your shop. This means anything and everything, up to and including the mistakes. The ATF understands that we’re all humans, we make...
4 Reasons You Should be Using Text Messaging Right Now
Easily the most popular (and the most financially impactful) add-on feature with PawnMaster is the text messaging module. The advent of texting in our society has made it ubiquitous; globally, it is the number one means of communication and recent studies show that...
Is The Cash Handling at The POS Hurting Your Operations?
Recently, I was confronted with two events which provoked this entry. First, a potential client had told me that all the people who work at the POS stations are responsible for their cash drawer. “If they are short, it gets deducted from their pay.” He then boasted of...
StoreFront: A Marketplace Software YOU Can’t Do Without
”I want more! More platforms, more channels, more tools.” I hear this on a daily basis and it is great to want to expand your business and get your products in front of the world. But, when I hear this comment with such enthusiasm, my reply is simple: “Do you have a...
56 Words and Phrases That Make Prospects Want to Buy
If you've been in sales or marketing for any amount of time, you've likely heard the phrase "Sell the sizzle, not the steak." But what does it really mean? Here's an example of selling the steak vs. the sizzle:Steak: "This is a gadget. It contains feature X and...
9 Creative Ways You Can Encourage Impulse Buying in Your Retail Business
Are you ignoring a potentially profitable type of product in your retail store? I’m talking about impulse buying. More than three-fourths of Americans have made an impulse buy in the past three months; of those, more than half have spent over $100 on an impulse buy,...