Powered By
10 Examples of Great Integrated Marketing Campaigns
“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group. That means you can and should use social...
Etsy names Josh Silverman as its new CEO
There’s been a shakeup in Etsy‘s leadership, with CEO Chad Dickerson and CTO John Allspaw departing. Josh Silverman, the former Skype and Evite CEO who joined Etsy’s board last fall, is taking over as CEO, while VP of Engineering Mike Brittain will serve as interim...
A Synthetic Diamond Overgrowth on a Natural Diamond
Nitrogen is the most abundant defect in natural diamonds. It can be observed as single substitutional atoms or in aggregated forms. Boron, on the other hand, is a rare impurity in natural diamonds. It is very unusual to see both nitrogen and boron defects in a single...
A Massive Google Docs Phish Might Have Stolen A Load Of Gmail Accounts – UPDATED
The Gmail logo is pictured on the top of a Gmail.com welcome page in New York Friday, April 1, 2005. Photographer: Daniel Acker/Bloomberg News. A lot of people are getting some suspicious looking emails in their Gmail today. The malicious messages are coming from...
Man buys stolen bass guitar at pawn shop, returns it to owner
VIRGINIA BEACH, Va. (WVEC) -- A local business owner returned a custom-made bass guitar to its owner after someone pawned it to him. Jim Kilby, owner of Redial, said a man tried to pawn the bass to him about a week ago. "Something just wasn't adding up to me. I was...
The Benefits of Texting to Promote Your Small Business (INFOGRAPHIC)
Businesses often spend a fortune on digital marketing initiatives, but miss out on a simple-yet-effective channel: text marketing. A powerful and cost-effective tool, texting can provide more bang for your promotional buck if you use it properly. UK-based text...
Small Businesses Big Winners in Proposed Trump Tax Cuts
Historic tax cuts for American small businesses could be just around the corner. In an announcement at the White House today, Treasury Secretary Steve Mnuchin unveiled proposed sweeping reforms to the tax code for all U.S. businesses. At the same time, President...
$40 BILLION AT STAKE AS CONGRESS TAKES UP SWIPE FEES
Retailers and big banks are lining up for the beginning of a showdown on Capitol Hill this week as the House holds a hearing on legislation that would repeal debit card swipe fee reform that has saved merchants and their customers more than $40 billion over the past...
What is an Integrated Marketing Campaign?
This second installment looks at how to take a step back and watch how these moving parts interact by looking at a few hypothetical campaigns that bridge the gap between cyberspace, print, radio and television.
What Is Integrated Marketing?
At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.
Understanding the Online Platform Economy
One of the major changes in the economy over the past two decades has been the rise of online platforms that facilitate peer-to-peer transactions. Instead of paying the owner of a parking garage to park your car or a hotel chain for a night’s stay, with these...
Gold price on verge of breaking 6-year downtrend
While iron ore and copper prices were marked down sharply on Tuesday, gold managed to turn around a weak start to the day to eke out a slight gain by the end of regular trading. In brisk dealings on the Comex market in New York gold for delivery in June was exchanging...
Blue HPHT Synthetic Diamond Over 10 Carats
In September 2016, GIA’s Hong Kong laboratory tested a 10.08 ct blue synthetic diamond grown by the high-pressure, high-temperature (HPHT) method. This was the largest HPHT synthetic diamond recorded to date. It was also the largest HPHT blue synthetic diamond GIA has...
How to Recycle Old Cell Phones and Why Your Small Business Should
Mobile technology is constantly evolving. And as a result, consumers and businesses are constantly upgrading to new cell phone models. So what should you do with all those old cell phones once you make a change? You don’t have to simply throw them away. There are...
20 Ideas for Earth Day Promotions
Earth Day is just around the corner. And for businesses, the holiday offers some unique promotional opportunities. Whether you sell eco-friendly products in a retail setting or run a service-based business online, there are things you can do to promote your business...
Jade Report: Increased Mining Creates Large Stockpiles
The Chinese retail market has been cooling off, but jade mining in the Kachin province of Myanmar has been on the increase, causing a massive inventory buildup, according to a report by the Ash Center for Democratic Governance and Innovation of Harvard University. The...
Pawnbrokers Report Decrease in Retail Sales as Online Competition Grows and Buying Trends Shift
The National Pawnbrokers Association (NPA) announced today the results of the NPA 2016 Trend Survey. The survey, which was conducted in early 2017, focuses on industry trends as reported by pawnbroker members of the NPA for the 2016 calendar year. One notable survey...
PAWN STARS’ SEASON 14: NOW YOU CAN BUY WHAT IS FEATURED ON THE SHOW
Pawn Stars Season 14 is finally on the air! The most recent episodes of the popular History Channel show began broadcasting on April 10. Pawn Stars may have been around for over 400 episodes now, but it doesn’t mean that they are not introducing some fresh ideas to...