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Popular Twitter Hashtags to Promote Your Small Business Every Day of the Week
Hashtags can be a great tool for organizing tweets, joining conversations and promoting your business. They are also a great way to get your content and brand in front of new audiences. While trending hashtags keeping on changing all the time, there are some that tend...
3 Strategies to Turn First-Time Shoppers Into Long-Term Customers
Brands recognize that the spray-and-pray communications tactic is dead and ineffective. In fact, three out of four customers say they’re more likely to buy from a retailer that recognizes them by name, offers relevant recommendations or remembers their purchase...
5 Tips for Running a Successful Business
When it comes to success, I’ve always believed in the saying, The length of our life is finite, but its wideness depends on us. This philosophy just means that our purpose is to achieve grand things and widen the scope of our lives in the short time we have.
Does Performance-Based Pay Really Work?
Small business owners who don’t want to give employees permanent pay increases may be using performance-based pay — such as bonuses or profit-sharing arrangements — to reward employees without putting too much stress on their business finances. But it turns out this...
Silver Set To Extend Bullish Run For Ninth Week
As of Friday, Gold and silver have risen for the third straight day and both precious metals look closed the week higher. Over the past nine weeks, gold has risen on eight occasions. Silver meanwhile has risen in each of the past nine weeks. These dollar-denominated...
Your Small Business Should Outsource These Marketing Tasks
Here’s a list of all the things business owners may want to consider outsourcing in 2017. Just note that depending on your business you may not have to do all of these. Also note that you don’t have to do it all at once. You can ease into it as your budget...
Gold prices held back by strong dollar headwinds
Precious metals are holding their ground this morning, Wednesday February 22, with gold and silver prices either side of unchanged, with spot gold at $1,235.10 per oz, while palladium is up 0.6% and platinum is up 0.2%. This follows on from Tuesday’s general weakness...
8 Ideas to Attract Customers to Your Store on a Slow Day
You’re caught between the holiday shopping frenzy and the anticipation of spring. Bad weather in most of the country (even in Southern California where I live, it’s been pouring rain for months) tends to keep shoppers indoors. On one of those days when you’ve been...
84 Percent of Online Customers Trust Online Reviews, New Survey Says
What’s more, 74 percent of online customers say positive reviews make them trust a local business more. These astonishing insights have come from the Annual BrightLocal Local Consumer Review Survey 2016. For the survey, BrightLocal interviewed 1,062 people.
Why Video Has Become THE Hottest Digital Marketing Trend
Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources...
1972: Trade Street Pawn Shops
n the 1970s there were four pawn shops within a block of each other and the new Civic Center. This April, 1972 story is about that unusual way to make a living. (And be sure to look at the slide show!)
6 Ways to Sharpen Your Everyday Negotiations Skills
People are often surprised, and a little intimidated, when they learn that my research expertise is in negotiations. They remark, “but you are so personable … transparent… straightforward.” And I think, “It’s too bad that’s a surprise. . .”
5 Big Trends and Tips for Social Media Marketing
In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused on people. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise. Companies will be...
Gold up a 4th session to hold ground at three-month high
Gold futures posted a modest gain Tuesday for a fourth session in a row as geopolitical uncertainty kept prices near their highest settlement level in about three months.
Small Business Owners Skip Web Optimization, New Study Finds
“The number one reason why small business owners are online is to attract and engage with new customers, yet our report indicates small business owners may be having a hard time keeping up with the continually changing dynamic of the web,” the Web.com (NASDAQ:WEB) CEO...
10 Small Digital Marketing Strategy Hacks That Move The Needle
When was the last time you evaluated your website from the perspective of a customer? Have you ever secret-shopped your own eCommerce site? It’s far too often for a company to implement a website, software solution, or new program and never look back. You may get...
How You Can Protect Customer Data and Keep Customers Safe
In a world where everyone wants to deflect blame and accept as little responsibility for their actions as possible, it’s refreshing to see a company like Savant owning up to an issue that’s long been a point of contention between businesses, consumers and the...
The Most Important Steps To Establishing Your Brand Online
If you have done any reading on online marketing, you’ve already learned why blogging is important for business owners. Blogs remain one of the most powerful tools for expanding your influence, building credibility, and getting more exposure for your business.