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6 Cold Email Secrets Revealed
Email is perhaps the only relic of old-school internet marketing that still has legs. The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those...
5 Helpful Hints for Pawnbrokers – Volume 3
1. Audit your safe and firearms every month. Theft is an unfortunate reality in our business. Lots of cash, jewelry and firearms creates lots of theft opportunities. Create a regular but random schedule to verify jewelry loans/layaways (you should open a few envelopes...
5 Signs You Need to Reconsider Your Sole Proprietor Status
Although the simplicity and affordability of running a business as a sole proprietorship may have attractive perks, there are reasons why you might benefit from forming an LLC (limited liability company) or corporation instead.
5 Helpful Hints for Pawnbrokers – Volume 2
1. Manager’s circle. An imaginary circle, usually in front of the counter where the manager stands. This way he/she can greet each customer and then discover the true intent of their visit. The manager acts as a facilitator for transactions, comedian, entertainer,...
Reputation Marketing: Answers to Common Online Review Questions
Reputation marketing and online reviews are taking the business world – and digital marketing industry -- by storm. Ever since Amazon first began allowing people to leave reviews (good AND bad ones) on their site, consumers have turned to online reviews to make...
Best 6 Tips for Turning Customers Into Salespeople
Your customers are some of your greatest assets. Not only do they directly drive revenue in terms of repeat purchases, but they can also indirectly drive revenue in the form of selling your brand to other people. Do you know what it looks like to turn your customers...
5 Helpful Hints for Pawnbrokers – Volume 1
1. All TV’s on the sales floor are turned on. Two factors sell nearly all TV’s… Price and picture. There is virtually no chance a TV that isn’t on will generate much interest from customers. Older TV’s may sometimes have a great picture and, hopefully, be affordable...
What’s Your e-commerce Software Really Costing You?
The term Total Cost of Ownership (TCO) is a big part of the software industry. Whether the pricing model is Software as a Service (SaaS) or annual maintenance-based, many operators don’t put nearly enough effort to understanding what they’re really paying for their...
Understanding Firearms Liabilities in Your Shop
Today I would like to discuss the topic of firearms and the types of liability that firearms create for you and your business. Many of our Pawnbrokers who deal in firearms and ammunition and or conceal or open carry weapons in their stores must understand the increase...
eBay Opens Up Schedule for July Seller Conference
eBay opened up its schedule for its eBay Open seller conference being held next month. Attendees can sign up for sessions now, including a “Customer Care Corner” offering account reviews and personalized recommendations for growing their eBay business.
20 Secrets to Saving Emergency Funds for Your Business
It makes shrewd business sense to build an emergency fund, cash put aside for a rainy day. Businesses that fail to have a ‘safety net’, a sum of money kept aside to pay for unexpected expenses, can find themselves in a whole host of trouble. When working on a tight...
Law Would Free Sellers of Out-of-State Sales Tax Mandates
A new bill that is favored by Overstock.com would prevent states from requiring out-of-state sellers to collect sales tax for transactions involving their states’ shoppers. Congressman Jim Sensenbrenner introduced the No Regulation Without Representation Act of 2017...
Protect Your Customers from Package Theft, Adopt These 5 Strategies (INFOGRAPHIC)
Small businesses beware! Package thieves are on the prowl. Package theft, a common problem around the holiday season, is an issue all year long. Worse yet, a large number of consumers (61 percent) feel online retailers are not doing enough to prevent the nuisance....
7 Ways You Can Grow Your Business By Tracking Your Time
I get asked all the time, what are your reasons to track your time? William Penn once said, “Time is what we want most, but what we use worst.” Not exactly correct English — but you know what’s being said. As a business owner, it’s easy to relate to that statement....
UPS to Charge Merchants Extra for Holiday Shipping
Online sellers who use UPS will pay more for shipping their holiday orders this year. UPS announced a new peak charge for US Residential deliveries and large packages, among other services. In addition, UPS will apply a peak surcharge on specific international air...
Polygamist Cult Leader Lyle Jeffs Went From ‘Steak and Scallops’ to Pawn Shops
Lyle Jeffs wasn’t swept away in the Rapture, after all. But he may be living in the end times. The fugitive former cult leader was arrested Wednesday night, a down and out guy living out of his truck, so desperate for money he risked coming out of hiding to sell his...
Main Street welcomes new pawn shop
Looking for a great deal or just need some quick cash? Pawn it or buy it at Fort Morgan's new Gold and Silver Trading Co. pawn shop. The shop opened last week at 401 Main St. Owner Rob Green, a Fort Morgan resident, purchased that building, the former location of the...
Apply These 25 Tips to Improve Security at Your Small Business
Making sure you online data is safe is only part of what your small business needs to do. Improving security for your business is about combining physical and cybersecurity efforts. Here are 25 tips to improve security at your small business.