10 Local Marketing Ideas You May Not Have Considered – Yet

Consider the fact that over half (58%) of senior marketers think local marketing is essential....

Customer Service: Serving the Under Served

As we enter the mid-year mark of 2019, so many people ask me, “How do you win and how do you have...

A Shout Out To Our Tech Support Team

I’ve had the pleasure of attending the 2019 Midwest Pawn Convention this past weekend, and I got...

Millennials… The next generation now

Millennial debt has crept up to over 1 trillion dollars and is growing steadily. Credit card debt...

8 Secrets of the World’s Best Marketers Revealed

The world of marketing has changed, and changed, and changed again during the fifteen years that...

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Small Businesses Big Winners in Proposed Trump Tax Cuts

Historic tax cuts for American small businesses could be just around the corner. In an announcement at the White House today, Treasury Secretary Steve Mnuchin unveiled proposed sweeping reforms to the tax code for all U.S. businesses. At the same time, President...

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$40 BILLION AT STAKE AS CONGRESS TAKES UP SWIPE FEES

Retailers and big banks are lining up for the beginning of a showdown on Capitol Hill this week as the House holds a hearing on legislation that would repeal debit card swipe fee reform that has saved merchants and their customers more than $40 billion over the past...

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What is an Integrated Marketing Campaign?

This second installment looks at how to take a step back and watch how these moving parts interact by looking at a few hypothetical campaigns that bridge the gap between cyberspace, print, radio and television.

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What Is Integrated Marketing?

At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.

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Understanding the Online Platform Economy

One of the major changes in the economy over the past two decades has been the rise of online platforms that facilitate peer-to-peer transactions. Instead of paying the owner of a parking garage to park your car or a hotel chain for a night’s stay, with these...

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Gold price on verge of breaking 6-year downtrend

While iron ore and copper prices were marked down sharply on Tuesday, gold managed to turn around a weak start to the day to eke out a slight gain by the end of regular trading. In brisk dealings on the Comex market in New York gold for delivery in June was exchanging...

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Blue HPHT Synthetic Diamond Over 10 Carats

In September 2016, GIA’s Hong Kong laboratory tested a 10.08 ct blue synthetic diamond grown by the high-pressure, high-temperature (HPHT) method. This was the largest HPHT synthetic diamond recorded to date. It was also the largest HPHT blue synthetic diamond GIA has...

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20 Ideas for Earth Day Promotions

Earth Day is just around the corner. And for businesses, the holiday offers some unique promotional opportunities. Whether you sell eco-friendly products in a retail setting or run a service-based business online, there are things you can do to promote your business...

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Jade Report: Increased Mining Creates Large Stockpiles

The Chinese retail market has been cooling off, but jade mining in the Kachin province of Myanmar has been on the increase, causing a massive inventory buildup, according to a report by the Ash Center for Democratic Governance and Innovation of Harvard University. The...

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Synthetic Emeralds Grown by Richard Nacken in the Mid-1920s

The early technology for producing gem-quality synthetic emerald has long been a matter of speculation. In particular, the initial methods used for crystal growth by Interessen-Gemeinschaft Farbenindustrie Aktiengesellschaft, known as IG Farben, in Germany from 1935...

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