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64 Percent of Customers Say Facebook Video Influenced Them to Buy (Infographic)
Is Facebook (NASDAQ:FB) video part of your digital marketing strategy? If not, it’s probably the best time to rethink your approach. New data reveals a large number of consumers (64 percent) say watching a marketing video on Facebook has influenced a purchase...
2017 Vegas Outlook: Decent, But Cautious, Buying
First quarter U.S. retail jewelry sales showed a slight increase, according to the U.S. Department of Commerce figures, though most gains appeared to be at the higher and lower ends. Larger U.S. jewelry chains, which generally serve the middle class market, are...
5 Creative Ways to Evaluate Social Media for Offline Businesses
Social Media has become a worldwide phenomenon. The growth in usage statistics is staggering across the numerous platforms that make up this online world. In 2016 alone the number of social media users rose by 176 million bringing the total number of active social...
EBay Paints Itself as Colorful Contrast to Amazon
EBay is going hard after Amazon by showing its true colors. The San Jose, Calif.-based retail marketplace is airing a 60-second spot Sunday to begin a campaign themed "Fill Your Cart With Color," the first work from 72andSunny since eBay named the shop its global...
How These 8 Approaches Can Reduce Your Shipping Cost
Like most entrepreneurs, I’m constantly looking for ways to make my companies run more profitably, and I try to leave no stone unturned. I discovered a few years ago that I hadn’t really paid much attention to shipping costs — both for goods I order in and for...
How 4 Changes in Your Approach Can Stop Employees from Quitting
Nearly two-thirds of employees in the ADP report Evolution of Work 2.0 are looking to change jobs, and even those who aren’t actively looking are open to an offer. But only 21 percent of employers think their employees are open to leaving. What makes employees quit,...
Gold ends at multiweek high after back-to-back advance
Gold prices scored a second-straight session of gains Monday, holding ground at a six-week high as global markets absorbed weekend terrorist attacks in London and investors awaited the outcome of the European Central Bank meeting and U.K. general election later this...
Flush With Cash, Americans Buying More Diamonds Than Ever
With stock prices scaling new highs and robust economic growth, Americans spent a record amount of money buying diamonds last year. Demand in the U.S., which now accounts for more than half of the world’s diamond consumption, rose 4.4 percent to a record $41 billion...
Gold prices hold up well, looking robust
The precious metals prices are also all off slightly this morning, Thursday June 1, with gold and silver prices off 0.2% and with the platinum group metals little changed. This after a general day of strength on Wednesday that saw the complex close up an average of...
How to Turn Your Customer Complaints into Business Benefits
Social media and online reviews have given your customers unprecedented abilities to complain about your business in front of the world. While that may sound like a bad thing, hearing the hard truth about your business via customer complaints can actually benefit you...
House Won’t Undo Debit Card Swipe Fee Reform, Retailers Rejoice
Republican leaders in the House of Representatives have abandoned a plan to repeal debit card swipe fee reform passed during the Obama administration. Retailers say the swipe fee reform has saved them and their customers more than $40 billion, and brought badly needed...
20 Tips to Lower Utility Bills in Your Business
From marketing to payroll, inventory and taxes, there are many ongoing costs associated with running your small business. However, there’s one cost that many small business owners overlook: utilities. Ironically, your utility bill is one area with the most potential...
3 reasons millennial couples are ditching diamonds
Millennials aren't as interested in buying diamonds as their Baby Boomer counterparts — and an increasingly agitated diamond industry is trying to win them over.
7 Ways to Use Digital Coupons to Grow Your Retail Sales
Do you use coupons to attract customers to your retail store? Today’s deal-hungry consumers have come to expect coupons as a part of doing business, and if you want to keep up with your competitors, you’d better be offering deals on a regular basis. Digital coupons...
Opinion: 7 reasons gold prices will crash this summer
Gold prices have been on a bit of a roller coaster since Election Day. After the presidential vote last November sparked a “risk-on” rally for U.S. stocks, gold tumbled from more than $1,300 an ounce to under $1,150 just before Christmas. That’s a more than 11%...
WITH VOTE COMING, RETAILERS SAY SWIPE FEE REFORM SHOULD BE PROTECTED
With the House set to take action in less than two weeks on legislation that would repeal debit card swipe fee reform, retailers small and large say reform has brought huge benefits to their businesses and customers, and has also brought much-needed competition to the...
How a recent Indiana Supreme Court ruling strengthens gun shop protections
When walking into Beech Grove Firearms on the city’s southeast side, barrels stand ready, pointing through the glass cases. The guns, attached to wood pegs so they lay upright and have handwritten price tags hanging off, are both powerful and somehow homey in numbers....
The No. 1 Benefit Your Employees Want
With healthcare making headlines as politicians debate what to do about the Affordable Care Act, it may come as no surprise that the number-one employee benefit your employees want is health insurance.