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The Extra Yard
In my previous life as a small business owner, this was always the time of year when I was head's down looking to crank out sales. Having a multiple store chain and selling straight retail, the holidays was where I made my mark. At the time, I didn't realize that the...
Everything You Need to Know About Small Business Saturday 2018
Small Business Saturday 2018 is around the corner, as communities gear up for a day of supporting small businesses across the United States. If you’re a small business, an employee at a small business, or a supporter of small businesses and want to become involved in...
The Power of Teamwork
I’ve been working with people in some capacity for 27 years, and I always have been and remain a firm believer in the concept of teamwork. Recently in fact I experienced the power of teamwork firsthand here with our own PawnMaster team. The way they came together was...
The Importance of Being Present
Time is short and every day matters. Each day is 24 hours that cannot be reclaimed. I believe it is important to take the time to invest in yourself and know where you want to go. Below are a few things I do consistently for my own growth, and believe these are...
87% of Small Business Employees Having More Fun than Big Business Workers
Despite the challenges of operating a small business, more employees feel they are having more fun working for small businesses than working for big businesses. Yep, the perception out there is that it’s a lot more fun to work for a small business than a big one. At...
November Online Sales Will Eclipse December Totals This Year, Report Says
An analysis of online order data conducted by James and James eCommerce Fulfilment reveals that online retail sales in November will overtake December this year, while Christmas Day will grow as an important shopping day.
10 Expert Tips to Creating Repeat Business
There’s good evidence pointing to the fact that existing customers are easier to sell to than new ones. In fact, over half of a small enterprise’s business comes from client you’ve already sold to before.
15 Social Media Marketing Strategies the Pros Use
More than 70 percent of small businesses plan on using social media for marketing this year, according to data from Infusionsoft. But not all of those businesses have an actual strategy. Posting content here and there isn’t going to be as effective as going in with a...
14 Ways Your Retail Store Can Win the Holidays
The holiday outlook for retailers is merry and bright: The National Retail Federation expects holiday retail sales in November and December to increase between 4.3% and 4.8% over 2017, while Deloitte predicts growth of 5% to 5.6% compared to last year. What’s more,...
The 10 Best Throwback Thursday Ideas for Small Businesses in 2018
Is your small business capitalizing on the Throwback Thursday — aka #TBT — phenomenon? If not, it’s time to join in the race to post nostalgic content to reach out to and strike a chord with followers.
How Sponsoring a Local Event Can Grow Your Business
There are more ways than ever to market to your audience, but businesses are overlooking some of the strategies available to them. According to an infographic from Zipsprout, sponsoring an event is one of the channels most businesses have yet to try.
My Goldenballs Memoirs: My Employee Incentives Include Crack Dip
According to my employees, I make crack dip. It’s really nothing crazy and I haven’t had a flavor that was ever considered disagreeable. My secret ingredient supplier is no longer around, so I have had to find alternate resources and blends, but without fail I’m still...
5 Habits All Small Business Owners Need for Success
Starting a business takes vision, drive, and hard work. However, sometimes business owners get so used to putting all their time and energy into their business’ success that they are sabotaging their business’ future. From focusing on self-care to shifting your...
The Lights Are Always On, and There’s Always Someone Home
No product or service – or end user – is perfect. This is especially true when it comes to hardware and software. Most entrepreneurial-dominated industries are successful because the people who make up the industry focus on what they do best. In the collateral lending...
Master the Art of Local Marketing with these 12 Tips
Local marketing has multiple benefits for a business. It offers you the opportunity to get your products and services in the face of new home-based customers and can elevate your business in the community. Your company can easily become a household name by being front...
David vs. Goliath: What does a sustainable business model look like?
There are several schools of thought when going to market with software and technology. Many companies pick the market they want to go after. The “upstream” market consists of larger enterprises and public space. This market, albeit very lucrative, places great strain...
Free is Better Than Fast for Ecommerce Consumers
According to the 2018 annual eCommerce survey by Dotcom Distribution, more than 90% of the respondents placed a high value on free returns when they make an online purchase. A slightly higher number (91%) also said their future purchase is influenced by free shipping.
USA Today Launches Tool to Help Local Small Businesses Reach Targets with Marketing
As competition in the digital marketing space continues to heat up, USA Today Network, part of Gannett Co., Inc. (NYSE: GCI), has rolled out a new service called LOCALiQ, which aims to help small businesses better reach and market to local consumers on any digital...