A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people...

Employees as Advertising

There’s an old adage about advertising that I still remember to this day: Probably half of the...

Gold is Not the Problem

As you know, we love the pawn industry. A few weeks ago, we presented and exhibited at the NPA...

eBay Announces Fall Marketing Campaign

eBay provided information about the key areas it will focus its marketing efforts on this fall,...

72 Present of Small Business Owners Feel Overwhelmed

Small business owners have too much to do in too little time. Not surprisingly, a majority of them...

UPS Gives Sellers Tools for Managing Returns

UPS is giving online sellers tools for managing returns. UPS is the first logistics provider to offer the ability to create a return shipment through a tracking results page – the outbound and return packages are linked in tracking, allowing for easy association of...

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5 Helpful Hints for Pawnbrokers – Volume 5

1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer.  It costs next to nothing, creates an avenue for discussion...

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eBay Announces New Search by Image Features

eBay announced two new search features to help shoppers find items using images they have on their mobile devices or images they find on social networking sites like Pinterest. Image Search and Find It On eBay are powered by artificial intelligence (AI) and machine...

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July Birthstone: What You Need to Know About Rubies

Ruby is the July birthstone – and it’s one of the most coveted of gems. Called the “king of gems” in ancient India, today it can command the highest per-carat price of any colored stone. Here’s what you need to know about this beautiful gem.

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June Birthstone: What You Need to Know About Pearls

Coveted for millennia, the June birthstone still reigns supreme as the queen of modern fashion. Elegant, stylish and organic, pearls come in a rainbow of colors and a range of shapes. Our pearl primer will help you choose beautiful ones.

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Why Choose Employment Practices Liability Insurance?

From the moment you start the pre-hiring process until the exit interview, you are vulnerable to an employment-related lawsuit. As a result, your business should take a hard look at whether it can afford to defend itself against alleged wrongful employment practices...

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eCommerce without Revenue Sharing

E-foro, our multi-platform e-commerce tool is gaining a lot of momentum in the PawnMaster network. This easy-to-use product in concert with our newest Storefront product is providing huge returns and light speed ROI for the PawnMaster community. With no...

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How to Tell if a Diamond Is Real

There’s no shortage of Internet advice on how to tell if a diamond is real, yet much of this information is wrong, and some methods can even damage your gem. Read on to learn about the best way to tell if your diamond is real.

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How Valuable is Your (and Your Employees’) Time?

For a busy pawnshop, the speed at the counter directly translates to dollars earned. Customers expect to walk in with an item of value and walk out with cash in the absolute minimum amount of time. The faster the shop can write loans, take payments and make sales, the...

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5 Helpful Hints for Pawnbrokers – Volume 4

1. Use Facebook. If you don’t have a business page for your pawnshop, get one.  Use incentives in the store to generate “followers” on your page (i.e. give a free DVD for a follow).  Post everything you can in the Facebook Marketplace.  Use the “boost” feature on...

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eBay Welcomes Shopify Merchants with New Integration

eBay is making it easier for sellers with a Shopify-powered store to list on its marketplace. Merchants will soon be able to list and sell their products on eBay directly from their Shopify account, eBay announced on Thursday. The integration for US sellers is...

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6 Cold Email Secrets Revealed

Email is perhaps the only relic of old-school internet marketing that still has legs. The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those...

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5 Helpful Hints for Pawnbrokers – Volume 3

1. Audit your safe and firearms every month. Theft is an unfortunate reality in our business. Lots of cash, jewelry and firearms creates lots of theft opportunities. Create a regular but random schedule to verify jewelry loans/layaways (you should open a few envelopes...

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