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Refiners vs. Smelters: The Benefits of Using an ACTUAL Refiner
Do you know the difference between a Refiner and a Smelter or Buyer? If you don’t, you’re not alone. Many companies sell their gold to smelters or other middleman companies that call themselves refiners but are not ACTUAL refiners. “So what’s the difference?” A...
Instagram Removes Like Counts, How Should Marketers Adjust?
Instagram has a rollout program to measure what happens if they eliminate likes. It started in Canada. But now it’s expanded to six more countries. The U.S. isn’t included yet.
15 Scarcity Marketing Tactics That Will Boost Your Sales
What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive...
Cheat Sheet for Mastering Google My Business
According to a study from Go-Globe, 18 percent of local searches lead to a sale within one day. And what do people normally use to search? That’s right — Google. So if you want people to find your local business in their searches, you need to make your business really...
Consultant Do’s and Don’ts
I have been in the IT field for over 25 years, and it is pretty common to be approached by consultants from every possible area. Social media has made it even more predominant. I came across this referenced article, and I couldn't help but share it since it really hit...
Refining Matters: Focus on the Pawn Industry
As a strong supporter of the pawn industry, United is proud to be a member of various pawn organizations. We also participate in most tradeshows including Pawn Expo in Las Vegas, Dixie Pawn Convention, Midwest Pawn Convention, the CAPA Spring and Fall Conferences, TAP...
Vanessa Gray named CFO for Data Age Business Systems
Data Age Business Systems, the developer of PawnMaster, the industry-leading pawn management software, is proud to announce the appointment of Vanessa Gray to Chief Financial Officer (CFO). Vanessa’s extensive background in accounting, finance, management, and...
Nick Cramer Named Director of Technical Support for Data Age Business Systems
I feel great knowing that all my hard work and dedication has truly paid off. I have officially been promoted to Director of Tech Support after 4 years of service to Data Age Business Systems.
“I Ask for A Truce”- Behind the Scenes of the NPA
What happens in Vegas stays in Vegas. This may be the case, but I have taken some thoughts and ideas back to sunny Florida with me. I’ve been to the NPA before as an active pawnbroker a few years back. Now returning as a sponsor/vendor, I have a much different outlook...
Bad Business Reputation Proves Deal Breaker for 90% of Online Shoppers
Good online reputation is a critical success factor for your business because your online reputation influences your customers’ minds. A whopping 90% of online shoppers have chosen not to buy from a company because of its bad reputation, according to research...
10 Ways to Make Your Small Business Instagrammable
Instagram can help you connect with new customers and promote your products and services. In fact, more than 60 percent of people said they use Instagram to find things that they want to purchase or obtain in real life. In some cases, you can do this without even...
Turning One Sale into Another Part 2: Post Transaction
Post transactional touch-points are an opportunity for you to reach out to your customer after the sale was made to reengage them to come back. Customer interaction doesn’t stop once the customer has made the sale. There are still receipts, customer-friendly return...
Turning One Sale into Another Part 1: Selling Process
While eCommerce is steadily expanding, many businesses that aren’t solely eCommerce based have found a way to reinvent themselves in a manner that multiplies one sale into many more. It starts and ends with the customer experience.
Social Media Do’s and Dont’s
For several years our company, and more specifically myself, have taken to social media as a primary outlet. In an attempt to consistently improve, our social media is used as a way to connect with our customers.
How Different Generations Search and Shop
No two customers are alike—everyone has a different set of preferences, wants, or needs that can quickly change based on the customer’s situation or even the way the wind blows. Well, it can feel that fickle, but your customers are a little more predictable than you...
Guest blog: Family Business – Generation to Generation
Family businesses that manage to survive generation after generation leave not only a family legacy, but also the potential for tremendous wealth. For example, Walmart is presently the largest business in the world in terms of revenue, earning more than $500 billion...
You Will Thank Us – 4 Tips About Customer Refunds You Need to Know
Good news — you received a payment from a customer or client. The bad news is, they’re now asking for a refund. Refunding requests can be disheartening, but they can happen from time to time. Don’t go into a panic or ignore the request when you get one.
Search Giant Introduces New Google for Small Business Package
Google recently announced the launch of a new portal for small businesses to commemorate International Small Business Day on June 27, 2019. The new website provides resources along with product recommendations to teach you how you can improve your business. Called...